Don’t Settle For Mediocre: Upgrade Your Email Tool
Email marketing is a great way to reach your perfect clients. Tracking your campaigns and analyzing the results allows you to keep improving your email content and create more WOW experiences for your customers.
Mediocrity sucks the lifeblood out of you and your business. Breaking out of mediocrity means going for all that you want and not leaving any room for regret.
1. You’re getting too many emails
Email is a popular tool for communication, but it can be overwhelming and lead to a sense of dread when you open your inbox. You can take steps to control your inbox and improve your overall productivity by setting aside time to manage emails each day, unsubscribing to newsletters you don’t need, and making sure you review your emails on a regular basis.
If you’re unsure where to start, you can use the tools available through your email provider to set up filters or folders to automatically sort messages by type and priority, or use a free cold email software. This will ensure that you focus on the most important emails first, and you can adjust notifications to minimize distractions. You can also use timers to set aside specific periods to check emails and disable notifications during non-email times.
Another great way to get control of your inbox is by using an email management service, such as Clean Email. This service uses AI to sort incoming messages into custom folders or labels, such as SaneLater, SaneNews, SaneNoReplies, and SaneTomorrow, based on their importance. Review these folders regularly and make adjustments as needed.
In addition to limiting the number of emails you receive, it’s also important to prioritize your tasks and communicate with coworkers through other means, such as Slack or Microsoft Teams, rather than email. This will keep your inbox less cluttered and allow you to focus on more pressing business matters.
If you’re unsure where to start, consider hiring an email marketing expert for your business. They can help you create a strategy that will help you send the right amount of emails to achieve your business goals. In a world full of competing email messages, one wrong move could mean your business gets lost in the shuffle.
2. You’re wasting time
Many people waste time because they’re not focusing on their most valuable work. They’re doing a little of this and a little of that, and before you know it, hours, days, even months have gone by. The most productive people understand that their time is precious, and they do everything they can to make it count. Your email tool should be a major part of that effort, and the more time you spend on it, the better results you’ll see. Don’t waste your time on mediocre software. Choose something that will give you the value and flexibility you need to grow your business.
3. You’re losing customers
If your clients are leaving your business, it’s time to dig into why and develop a plan to win them back. Whether it’s due to poor customer service or infrequent communication, losing customers can be costly.
It’s estimated that one lost customer will tell 27 other people they won’t shop with your company. This translates to a huge loss. Luckily, you can stop the bleeding by evaluating your email tool and making upgrades to make it better for you and your clientele.
Your email tool should allow you to easily send valuable resources about your new products and services. It should also allow you to create targeted campaigns to promote those products and services to your audience. If you aren’t able to do this, you may be missing out on an opportunity to generate buzz about your latest offerings and boost sales. To do this effectively, you need an email marketing tool that allows for easy segmentation and automation. A few of the best options on the market include HubSpot, ActiveCampaign, and Mailjet. They offer collaborative email creation, tracking and reporting in real-time, and seamless integration with CRM, CMS, e-commerce, and marketing platforms.
5. You’re wasting money
As a business owner, you understand the power of email marketing. It can transform your outreach into a powerful growth and revenue generation engine that connects with prospects and customers alike. And despite what some may think, you don’t need deep pockets or a plethora of design and development experience to create effective emails.
Unfortunately, many email marketers are falling into a trap of mediocrity when it comes to their tools. Whether it’s due to budget constraints, the lure of a free trial or simply a fear of waste, many are settling for email tools that don’t provide the performance they deserve.
This isn’t to say that there is anything wrong with occasionally splurging or overindulging. But when these behaviors become a habit, it can lead to wasted money. The key is to recognize areas in which you are wasting money and make a conscious decision to change them. This could be as simple as cutting back on subscriptions that you never use, reducing the number of times you buy something on impulse or avoiding the temptation to purchase things just because they’re on sale.
When it comes to your email tool, sacrificing performance for affordability is just as bad as making impulsive purchases. Investing in an effective warm-up tool that can deliver the capacity, domain focus and performance you need to accelerate your inbox placement and engagement rates should be a priority. The best solutions offer realistic metrics to determine your sender reputation, ramp up volumes gradually, optimize based on data and avoid aggressive spikes that risk damage your reputation and trigger spam filters. Look for leading tools with a track record of customer satisfaction, reliability and features that support your specific needs to maximize value.
